5 Benefits of Using Facebook Ads in 2022

Facebook Ads are a powerful and affordable marketing tool that can be used to drive more engaged, qualified leads for your business on Facebook. Whether you’re looking to generate leads or drive brand awareness.

Facebook Ads can bring you many benefits and tools for marketing your business. One of the most popular Facebook Ads is the custom audience ads that are used to target best customer groups. This will allow you to target specific people with a high chance of converting into customers, and developing brand awareness. Use this blog post to learn more about social marketing and how Facebook Ads can be used by you.

A Facebook Ad campaign is a great way to use Facebook to develop brand awareness, generate leads and grow your business. Here are the top five benefits of using Facebook Ads to drive traffic to your website or blog.


1. Generate Leads

The first benefit to running ad campaigns on Facebook is generating leads. Running a successful campaign will help you generate qualified leads that are ready to buy your product or service. This can help your business grow faster by increasing sales and revenue while also helping you establish a solid customer base.

2. Reach More Customers

The second benefit of running ad campaigns on Facebook is reaching more customers through increased reach within their target market segment. With more than 2 billion users worldwide, there’s no better platform than Facebook for reaching new potential customers and expanding your customer base. The social network’s ability to reach such a large audience allows you to reach people who may not otherwise have been able to find out about your business or products/services due to geographical location or lack of interest in the topic being discussed.

3. Drive Brand Awareness

Facebook ads are an excellent way of promoting your brand and increasing awareness among consumers who might not be familiar with your products and services. In fact, research shows that people who see an ad are more likely to remember it than those who don’t see it – making it an effective method for driving brand awareness as well as awareness of new products and services.

4. Increase Conversions

Using Facebook ads helps you increase conversions (both sales and opt-ins) because they allow you to reach targeted audiences based on their interests and other factors such as location, age group, gender or even personality traits. You can also use this feature for remarketing purposes so that when people visit your website

5. Cost Effective Marketing

With Facebook Ads, you can tap into the power of social proof and engagement with audiences by allowing them to share their own experiences with your products or services by clicking on a link in an ad or by liking or commenting on a post. With this level of engagement, you’re able to reach more prospects than ever before at a fraction of the cost!

As with any new business venture, as marketing experts you must always conduct your own tests and never depend solely on someone else’s advice. However, just because the market is changing doesn’t mean all hope is lost for those who are currently struggling on Facebook. It’s just important to make sure that the advice you are following is current, and whether or not it’s the best for your particular situation. Hopefully this article has given you some insight and ideas to help you better navigate Facebook Ads and reap their benefits.

Japan’s major issue with the ‘death’ of Internet Explorer

The once-dominant browser, Internet Explorer, will soon become history. Six years after the phasing-out plan was revealed, Microsoft acknowledged that it is being discontinued. The news seemed to have received poorly in Japan, though. According to a study by Nikkei, many organisations still use Internet Explorer as their primary browser, according to a survey done by IT resource provider Kenya’s Net. Nearly 49% of those surveyed claimed that Internet Explorer was their main browser.

Furthermore, the research says that a Tokyo-based software company, Computer Engineering & Consulting, has received requests for assistance from government organisations, financial institutions, and corporations.

Why are some Japanese businesses "struggling" with Internet Explorer's demise?

The issue, according to the research, is that many businesses and government organisations maintain websites that are still only functional with Internet Explorer. The survey claims that a large number of Japanese businesses use the browser for both internal tools and attendance tracking. Because of the clients’ order-handling systems, some businesses are forced to utilise Internet Explorer.

According to the research, Japan’s government institutions have been reluctant to switch from Internet Explorer to alternative browsers. The preferred browser for many governmental organisations is still Internet Explorer. For a seamless transition, the Japan Information Technology Promotion Agency has been urging users to switch to other browsers, but many haven’t cooperated.

To be fair to Microsoft, it gave users plenty of time to transition from Explorer to its own Edge browser or to any other browser of their choosing, such as Chrome, Firefox, or Internet Explorer.

Microsoft acknowledged the demise of Internet Explorer in a blog post dated June 15, 2002. “Internet Explorer (IE) is officially discontinued and no longer supported as of today, June 15, 2022, after enabling consumers utilise and explore the web for more than 25 years. Thank you to the millions of you who use Internet Explorer as your browser to access the internet.

The Impact of Facebook’s Metaverse on your Life

Twenty-five years ago, the internet was still a curiosity, accessible only through a sluggish dial-up modem that tied up your landline phone. Facebook was still a private tech startup on the eve of an IPO 15 years ago, and it was still a private tech startup on the verge of an IPO 10 years ago.

With three of the most popular social media programmes — Facebook, Instagram, and WhatsApp — used by billions of people, Facebook has become one of the world’s most valuable firms, as well as one of the most contentious and socially disruptive organisations.

Facebook has a new moniker: Meta, as well as a new focus: the metaverse. What is the metaverse, exactly? Will it be as essential as the internet and social media in ten years? Is that a good thing, and if so, why?

What is Metaverse?

The metaverse is a virtual world that allows you to replace or supplement reality with electronic simulations that are as realistic as possible. According to The Associated Press, “it’s essentially a world of infinite, linked virtual communities where people can meet, work, and play using virtual reality headsets, augmented reality glasses, smartphone applications, or other devices.” They can go shopping as well.

The metaverse is described as “the next evolution of social interaction,” 3D environments where people may “socialise, study, cooperate, and play in ways that go beyond what we can envision,” according to Meta. In his two-hour presentation to introduce the Meta makeover and Facebook’s new emphasis, which CNET has shortened to ten minutes, CEO Mark Zuckerberg gave out some instances.

Was the metaverse created by Facebook?

No, the name comes from Neal Stephenson’s science fiction masterpiece Snow Crash from 1992, although the concept is considerably older. Amherst professor Ethan Zuckerman, who built his own kludgy metaverse in 1995, argues in The Atlantic that Stephenson’s “conception of the metaverse owes a lot to Vernor Vinge’s 1981 True Names and a series of William Gibson books from the ’80s.” “Both of those authors owed a debt to Morton Heilig’s 1962 Sensorama machine, and so on, all the way back to Plato’s cave wall shadows.

The first virtual reality (VR) headset was developed at MIT in 1968, and the technology evolved in stops and starts until Oculus achieved a major breakthrough in 2011. All of the main tech corporations are now engaged, including Google, Microsoft, and Apple, as well as major gaming platforms. The market for metaverse hardware and software is estimated to be worth $1 trillion by Wall Street.

When did Facebook get involved?

In 2014, Facebook paid $2 billion for Oculus. Zuckerberg projected at the time that Facebook will evolve into a metaverse corporation where people would be able to share “not just moments with their friends online, but complete events and adventures.”

In the metaverse, what will we do?

Meta is now concentrating on building virtual office spaces where individuals who work from home can congregate as though in person, as well as virtual houses where people may create and host actual friends for metaverse games, according to Zuckerberg. You’ll be able to go to concerts, travel to far-flung cities and natural marvels, and, of course, shop for virtual clothing and things in our virtual worlds. In theory, once technology is advanced enough, the possibilities are only limited by our imaginations.

“It’ll make our environment seem like Harry Potter,” says Louis Rosenberg, the CEO of Unanimous AI and a seasoned augmented reality (AR) developer. Magic is entertaining, but, like the Wizarding World, it has a sinister side.